Where the idea came from
Good photo editing instruction was surprisingly hard to find in Canada outside of major cities.
Starting in 2014, we put together a remote seminar format built specifically around Lightroom and Photoshop workflows — not surface-level tutorials, but the kind of session where you actually work through a problem with peers and an instructor who edits professionally. Participants join from across the country, which means questions come from genuinely varied shooting contexts: low-light interiors in Halifax, harsh midday sun in Calgary, overcast coastal scenes from Vancouver Island.
Each seminar runs as a structured discussion with screen-shared editing sessions, not pre-recorded video. If something isn't clicking, you ask. The group talks through it.